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Jen Dalton (B'99, MBAE'12)

BrandMirror

CEO & Founder

Jen has over 15 years of experience in strategy, marketing and coaching. In 2012, she made a gutsy move into the entrepreneurship space, launching her branding business and became a certified brand strategist. She enables individuals and companies to define their brand and differentiate themselves in authentic, credible, and relevant ways to their target audience and market.

She is an active member in the entrepreneur community in the Washington, D.C. metro area. Partnering with many organizations to develop their marketing strategy as well as working with individuals to help them both articulate their core values, mission, vision, and ultimately their brand.

She is committed to giving back to the community through board service at Homestretch, where she leads the Strategic Planning Committee. Jen is focused on serving homeless families in the Northern Virginia area through building sustainable business practices and creating innovative strategic partnerships. Jen is also a member of Her Corner, a women’s entrepreneur network that started a few years ago and enjoys meeting monthly with her circle of entrepreneurs and providing (and receiving) coaching and support.

Jen attended Georgetown University as an undergraduate, where she double-majored in Human Resource Management and International Management. She recently completed her Executive MBA at Georgetown’s McDonough School of Business in the spring of 2012. Prior to Georgetown, Jen worked at Capital One for 10 years in operations, marketing, customer management, and more. She was an active member on the Environmental Council and received several Circle of Excellence Awards for her contributions individually and as a team member. Jen is a REACH Certified Personal Branding Strategist, helping individuals define their authentic brand to achieve career and life success. She is a mom to two boys, wife to a husband as introverted as she is extroverted, loves singing, dancing, and laughing.