Mia Paz Cambronero is founder and director of the award-winning record label We Could Be Music. Cambronero is an executive producer and social change strategist who has been building audiences online and offline since 2009 when she took the reins of then-U.S. President Obama’s Twitter account to help him organize communities around health care reform. Prior to founding We Could Be Music, Cambronero led online campaigns at Avaaz, mobilizing millions of people worldwide to take action on climate change, global poverty, and human rights. As an advisor to companies like MTV, Participant Media, and Spotify, she is helping bring equity and inclusion to their work around the world. However, it was her experience as a music artist that led her to experience first-hand how the music industry replicates and reinforces global systems of oppression. That made her determined to break down barriers for women of color and other groups systematically marginalized in pop culture. She created We Could Be Music because she felt that the industry needed a dedicated, not-for-profit space to create music solely for its power to inspire social and political progress. She lives in San José, Costa Rica with her husband Danny and her dog Bemol.