Luisa Santos (C’14)

Lulu's Ice Cream


Luisa Santos, founder of Lulu’s Ice Cream, was born in Bogota, Colombia and has lived in Miami since she was 8 years old. She attended the Honors College at Miami Dade College and later Georgetown University where she graduated with a degree in political economy with a minor in education, inquiry, and justice.

Santos is a sweet-tooth foodie who strongly believes in the power of ice cream. During her senior year at Georgetown, Santos discovered liquid nitrogen’s potential to revolutionize the ice cream experience. Merging her passions for sustainable, value-driven business and a mission to reinvent the way America thinks of ice cream, she decided to launch Lulu’s. She began by hosting an ice cream pop-up shop at various events on and off campus and later hosted a weekly stand at the Georgetown Farmer’s Market.

In November 2014, Lulu’s won The Startup Hoya Challenge Rocket Pitch, an elevator pitch competition held as part of Georgetown Entrepreneurship Day. At the Hoya Challenge Entreprelooza, Santos took home first place for a commercial-track business, a People’s Choice Award, and Student Entrepreneur of the Year. In May 2015 Santos decided to bring Lulu’s back to her hometown and opened up the first shop in downtown Miami.